Lauren Wright is founder and CEO of The Natural Nipple, a bottle that offers continuity between breast and bottle feeding which she hopes will empower moms to breastfeed, promote mother-baby bonding, and improve wellness for moms and babies globally. Wright is a nurse practitioner obtaining her PhD at University of South Florida. She and The Natural Nipple were awarded a National Science Foundation I-Corps grant for customer discovery, won first place and $10,000 at the Florida Blue Innovation Pitch Competition for the most promising health care innovation of 2018, have solidified over 70 partnerships, and were selected for an incubator residency at Lowth Entrepreneurship Center.