Frank Luntz
Political Consultant; CEO, FIL
Frank Luntz is CEO of FIL. A political and communications consultant, pollster, and Republican Party strategist, he was previously the “focus group czar” for Fox News and a news analyst for CBS News and ABC News. Luntz has written, supervised, and conducted 2,500 surveys, focus groups, and ad tests for Fortune 500 entities. A frequent TV news commentator, he has written op-eds for publications including The Financial Times, The Los Angeles Times, and The New York Times. Luntz is the author of Words That Work: It’s Not What You Say, It’s What People Hear; What Americans Really Want ... Really: The Truth About Our Hopes, Dreams and Fears; and Win: The Key Principles to Take Your Business From Ordinary to Extraordinary.
Previously
The 2022 primary season continues to unfold as a test of former President Trump’s hold over the Republican party. What have electoral results thus far told us about how intern...
Most people now agree that climate change is real and that humans are causing it. But that’s where the consensus stops. Political pollster and strategist Frank Luntz, known fo...